Fellowmind and Royal Unibrew enter strategic partnership with Microsoft CSP agreement
The expanded collaboration strengthens Royal Unibrew’s digital foundation and ensures more flexible, optimized, and future-proof license management across markets.
Royal Unibrew and Fellowmind are expanding their multi-year collaboration with a new strategic agreement on managing Microsoft licenses through the Cloud Solution Provider (CSP) model. The agreement is a natural next step in a partnership that already includes Data & Analytics, Modern Work, infrastructure, and security, all based on Microsoft technology.
We have chosen to expand our collaboration with Fellowmind because they cover the entire technology stack across our markets. This makes it natural to also let Fellowmind manage our Microsoft licensing agreement. With their licensing team, we ensure correct licensing, advisory, optimization, and, importantly, high adoption of our solutions.
From EA to CSP: Increased flexibility and stronger financial performance
As part of the agreement, Royal Unibrew is transitioning from a traditional Microsoft Enterprise Agreement (EA) to a more flexible CSP model. The transition is based on a thorough analysis of the company’s needs and optimization opportunities.
In close collaboration with Royal Unibrew, we have analysed their needs and identified opportunities for a more optimal and flexible agreement model. The transition from EA to CSP has made it possible to realize concrete optimizations while also ensuring a stronger financial framework.
One unified solution for licensing, support, and billing
With the CSP model, Fellowmind takes over full management of Microsoft licenses, support, and billing, providing Royal Unibrew with simpler and more efficient administration.
Benefits of CSP include:
- A flexible and scalable agreement model
- A single point of contact
- Access to advisory and support from a strategic partner
- A cost-optimized licensing structure based on Pay-as-You-Go
More than licenses — a strategic partnership
For Fellowmind, the agreement is an extension of our ambition to be a strategic partner that creates real business value through both projects and ongoing operations.
We aim to support our customers broadly both in their business-critical projects and in the subsequent operation and optimization. With a CSP agreement, you don’t just get licenses, but a partner who continuously advises, optimizes, and ensures maximum value from your investments.
About Royal Unibrew
Royal Unibrew is a leading regional beverage company with strong brands in the Nordics and the Baltics, as well as in Italy, France, Benelux, and Canada. In addition, the company offers a range of beverages in more than 70 markets worldwide. Read our customer case story about Royal Unibrew here.
For more information, contact
Mikkel Aude
Executive Director, Denmark
+45 27 22 33 67
mikkel.aude@fellowmind.dk
